Ritz GM enjoys creating quality projects

jrich@bradenton.comNovember 30, 2012 

Bradford Jencks, or Brad as everyone calls him at the Ritz, calls Honolulu his home.

But the general manager of the Ritz-Carlton, Sarasota, is a world traveler, with 27 moves in his 33-year career, mostly with high-end hotels like the Ritz-Carlton.

He's worked in four- and five-star properties from Wyoming to Hawaii to Florida, lots of ski and golf resorts. He's been with Ritz-Carlton for nine years.

"I've probably done about $700 million in construction projects," he said.

One of the 63-year-old's efforts since coming to the Sarasota property has been combining its seven businesses, including its beach club and golf course, into one entity.

He says the redesign is part of the rebranding the hotelier is developing.

"The company is very sensitive to its brand and wants to be relevant," he said.

If the project proves a success it could become a prototype used for other Ritz properties.

"Today's customer is much different. Ten years ago we would all be wearing three-piece suits, but today it's much more casual. People want to be comfortable. Now you look around and you don't know who the millionaires are," Jencks said.

But one constant has remained.

"We all want quality service," he said.

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