Faces in business: Ruth Lando

Published: November 7, 2012 

Lando

Title: Director of communications and marketing

Company: University of South Florida Sarasota-Manatee

What is the best business advice you have ever received?

Remember your brand promise and stay authentic.

If you could choose another profession, what would it be?

Ballerina or travel writer for a major publication.

What is the biggest risk you have ever taken in your career?

Jumping into the world of television news production without having ever studied broadcasting.

If you could travel the world, where would you start and why?

In an R.V. traversing across the country with no time limits and no deadlines, seeing everything the United States has to offer on all the back roads and byways.

-- Angie Monroe

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