Country-rap star Colt Ford, who filled Bradenton's Joyland club last summer, has a whole posse of like-minded good ol' boys signed to his Average Joe's Entertainment Group.
Ford's roster ranges from hip-hop artists such as Bubba Sparxxx, Nappy Roots and Rehab to mainstream country acts (formerly signed to major labels) like Montgomery Gentry, Kevin Fowler and Josh Gracin.
Average Joe's lineup also includes The Lacs.
The hick-hop/rock duo will be performing at Joyland on Friday in support of their sophomore album "190 Proof."
It's all about what members Clay "Uncle Snap" Sharpe and Brian "Rooster" King call the "mud truckin' lifestyle."
The Lacs first gained national attention thanks to inclusion on the Ford-produced compilation album "Mud Digger" that came out in 2010.
"We actually met him about six or seven years back," Sharpe said by phone. "He let us open up for him and it just built from there."
The Lacs' latest single, "Shake It," features, Big & Rich, the duo responsible for the 2004 country and pop smash "Save a Horse (Ride a Cowboy)."
"We actually wrote the song and wanted John Rich to sing it," Sharpe said. "But then we found out they were getting back together and sent 'em the track and they sang on it."
Sharpe and King said they have been friends for about 12 years.
They come from the city mentioned in Charlie Daniels' widely-circulated "Open Letter to the Hollywood Bunch."
"Go down to Baxley, Georgia and hold an anti-war rally and see what the folks down there think about you," the country singer wrote on his website in 2003.
About four thousand people live in Baxley.
The main employer is the Edwin I. Hatch Nuclear Power Plant.
"It's a three red-light town," Sharpe said. "We just got a Walmart three years ago."
The Lacs' Average Joe's album debut, "Country Boys Paradise," also released in 2010, has sold more than 150,000 downloads.
"Lots of loyal fans on the Internet sure helps a lot," Sharpe said.
Details: 7 p.m. (doors) Aug. 24, Joyland, 5520 14th St., Bradenton. Tickets: $10. Information: 941-756-6060 or www.joylandcountry.com
Wade Tatangelo, features writer, can be reached at 941-745-7057. Follow Twitter.com/wtatangelo.